Personal Capital

Idea: Fund People, Not Projects

  • Personal Capital > Venture Capital

Problem: Brilliant people are stuck in bad jobs.

  • They’d quit if they had $100K+ to cover their next 1-2 years.
    • Example: I meet brilliant engineers who work at Fortune 500 companies and have awesome startup ideas, but they’re scared to launch them because their employment contracts say all IP they create is owned by their companies.

Solution: Fund high-potential inventors and creators directly and share in all their success.

  • Think: 360 Deals for Creators.
    • Funding is attached to the person, not the project.
    • Investors earn a percentage of future equity and/or revenue streams.

Investors: Back creators’ whole portfolios.

Creators: Get funded pre-idea and be free to do your best work.

  • Build your own portfolio of products, services, and/or media.
    • Don’t go all-in on one startup. Diversify your revenue streams.

The 4 Types of Personal Capital:

People need different types of funding and support to get to the next level.

  • Personal Capital can cover all these bases:
    • Anyone can change their career using personal capital like ISAs.
    • We can unlock the highest potential of promising people by funding them directly.

I’m most excited about launching and investing in the most high-risk ideas.

  • Utopic Studio is my high-risk incubator.
    • My mission is to solve the World’s Biggest Problems.
      • I want to launch and/or invest in all 100 solutions on this list in my lifetime.
  • Utopic Ventures will be for my high-risk investments.
    • I want to invest in and inspire a new generation of indie startup studios.
      • Creators should run their own studios!


The 4 Types of Personal Capital


1. High-Risk Investing = Idea Capital

2. High-Risk Incubating = Founder Accelerator

3. Low-Risk Investing = ISAs

4. Low-Risk Incubating = Full-Stack Schools

  • Incumbents: Colleges
  • Challengers: Full-Stack Schools

Personal Capital is on my list of solutions to the World’s Biggest Problems.

  • This idea is a work-in-progress. If you’d like to riff on it, hit me up @neilthanedar on Twitter!

Published by Neil Thanedar

Neil Thanedar is an entrepreneur, investor, scientist, altruist, and author. He is the founder & GP of Utopic, a pre-seed biotech VC fund investing in the future of science. He is also the founder & chairman of Air to All, a 501(c)3 nonprofit medical device startup, and Labdoor, a consumer watchdog with $7M+ in funding and 20M+ users. He previously co-founded Avomeen Analytical Services, a product development and testing lab acquired for $30M+ in 2016. He has also served as Executive Director of The Detroit Partnership and Senior Advisor to his father Shri Thanedar in his campaigns for Governor, State Representative, and US Congress in Michigan.