Startups vs. Studios

Every great startup eventually becomes a studio.

  1. Startup = Growth.
  2. No company can grow forever with just one product.
  3. The best startups launch, buy, and grow many products.
Alan Kay at Xerox PARC with the Alto.

The old way to invent is to make a studio inside the startup:

The new way to build to make the whole startup a studio:

  • Google → Alphabet
  • Facebook → Meta

This generation of founders is starting younger, growing faster, and staying with their companies for longer.

  • Keeping their startups in perpetual studio mode is key to staying relevant for another generation.

Studio Model = So Much Room For Niches!

  • Startups with a single product must expand their target audience as they scale to keep growing.
  • Studios have more freedom to offer range of targeted solutions to specific problems.

Studios are harder to fund than startups.

  • Running an indie startup studio means doing everything yourself, from building your own website to manufacturing your own products.
  • Raising money for a new studio requires a founder to already have a major exit and a pre-existing relationship with their investors.

I’m now building Utopic, the Dreamville (or Roc-A-Fella) for startups.

This idea is a work-in-progress. If you’d like to riff on it, hit me up @neilthanedar on Twitter.

Published by Neil Thanedar

Neil Thanedar is a scientist, entrepreneur, philanthropist, and activist. He is the founder & CEO of Air to All, a 501(c)3 nonprofit medical device startup designing low-cost respirators and ventilators for COVID-19 and beyond. He is also the co-founder and CEO of Labdoor, a consumer watchdog that independently tests and ranks supplements and other health products for its 20M+ users. He previously co-founded Avomeen Analytical Services, a product development and testing lab acquired for $30M+ in 2016. He has worked with community organizations since 2007 and political campaigns since 2016 to fight for better education and economic opportunities in Michigan.