The 4 Types of Republicans

Note: This is Part 2 of my Political Typology series.

Contents:

Summary:

My regional model for Republicans:

  • East = Moderate Establishment
  • West = Conservative Establishment
  • South = Conservative Populist
  • North = Moderate Populist

Chart:

Map:

Legend:

  • E = Moderate Establishment
    • Archetype: East
      • US Examples: VA, NC, SC
      • MI Examples: Oakland, Livingston
    • Frontrunners: Nikki Haley, Tim Scott, Mike Pence
    • Outside Shot: Ivanka Trump
    • Also Rans: Chris Christie, Marco Rubio, Larry Hogan, Rick Scott
  • W = Conservative Establishment
    • Archetype: West
      • US Examples: UT, NE, KS
      • MI Examples: Kent, Ottawa
    • Frontrunners: Ted Cruz, Tom Cotton
    • Outside Shot: Mitt Romney
    • Also Rans: Mike Pompeo, Mike Lee
  • S = Conservative Populist
    • Archetype: South
      • US Examples: AL, TN, AR
      • MI Examples: Macomb, St. Clair
    • Frontrunners: Donald Trump, Ron DeSantis
    • Outside Shot: Tucker Carlson, Vivek Ramaswamy, Donald Trump Jr.
    • Also Rans: Greg Abbott, Josh Hawley, Dan Crenshaw
  • N = Moderate Populist
    • Archetype: North
      • US Examples: OH, IN, IA
      • MI Examples: Genesee, Upper Peninsula
    • Frontrunners: Kristi Noem, Elise Stefanik
    • Outside Shot: Doug Burgum, John James
    • Also Rans: Mike DeWine, Ben Sasse

Analysis:

The political and media establishment chronically underrepresent the anti-establishment (populist) quadrants in both parties.

  • Donald Trump won in 2016 because he focused on the anti-establishment quadrants across both parties.
    • Trump first won over the Republican S → N lanes.
      • Then he crossed-over to the Democratic C (moderate anti-establishment) lane.
      • The promise and delivery of conservative judges won over the Republican W lane.
  • Joe Biden won in 2020 because he won back the Democratic C quadrant and reunified the 4 Types of Democrats.

Projections:

  • Donald J. Trump enters 2024 as the frontrunner for the Republican nomination:
    • He's still the favorite in his top three lanes: S → N → W
      • Jr. could copy his dad's lane, but he would be worse at it in every quadrant.
      • Ivanka's lane would be the opposite: E → W → N → S.
        • Ivanka Trump could powerfully unify all four Republican quadrants through a combination of her and her father's lanes.
  • The other Republican frontrunners are all currently limited to 1-2 lanes.
    • Establishment Lanes:
      • Pence: E → W
      • Cruz: W → S?
      • Haley: E → W?
      • Scott: E → W?
    • Populist Lanes:
      • DeSantis: S → W
      • Carlson: S → N
      • Noem: N → W
      • Hawley: N → S
The 4 Types of Republicans

This is Part 2 of my Political Typology series.

Tweet at me @neilthanedar if you want to riff and refine on these ideas!

Published by Neil Thanedar

Neil Thanedar is an entrepreneur, investor, scientist, activist, and author. He is currently Executive Director of the Michigan Campaign Finance Network, a nonprofit fighting dark money in politics. He is also the author of Positive Politics, a proven playbook on how to get into politics and do good. Since 2012, Neil has been founder & chairman of Labdoor (YC W15), the independent worldwide alternative to the FDA. He is also an angel investor with his fund Utopic, backing pre-seed biotech startups led by scientist CEOs. He was previously co-founder and president of Avomeen, a product development and testing lab acquired for $30M+ in 2016. He has also served as Executive Director of The Detroit Partnership and Senior Advisor to his father Shri Thanedar in his campaigns for Governor, State House, and US Congress in Michigan. Neil earned his BS (Cellular & Molecular Biology) and BBA (Entrepreneurship) from the University of Michigan in 2010. He was born and raised in St. Louis, Missouri where he graduated from MICDS.

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